Case study
NEXT UP PERFORMANCE
OUR MISSION: Transforming an elite athlete’s vision into a confident, cohesive brand.
Erv Philips: Former Pro Bowl athlete, youth development coach, and founder of a growing athletic training company.
THE CLIENT
INDUSTRY
Sports Performance, Athlete Development
Brand Identity • Logo Redesign • Messaging & Mission Development • Visual Strategy • Creative Direction • Website Design • On-Site Documentary Content • Photography & Video Production
SERVICES DELIVERED
MEET YOUR NEW COACH
PERFORMANCE TRAINING, PRESENTED LIKE A PREMIUM BRAND.
Erv Philips needed a digital presence that matched the discipline, credibility, and results he delivers in real life. We built a clean, confident brand experience across web + video + social.
the process
Erv’s coaching was strong, but the brand presence was not carrying the same weight. He needed more than a digital presence; he needed a way for clients to book, see him in action, and a way to introduce his potential trainees to his coaching style.
1
The Challenge
Clarify positioning so the audience instantly understands who it’s for and what results to expect.
Build a clean web experience that communicates trust, energy, and structure.
Create content pillars that show proof, personality, and process.
2
The Strategy
Deliverables
Website
Design + build with client booking suite.
Messaging
Headlines, offer clarity, calls-to-action.
Commercial
High-impact brand trailer.
Social Content Suite
Posts + Story Concepts
Results
The new brand system gave Erv + Next Up a cohesive presence across platforms, with a website and content suite that communicates credibility fast.
It is now easier for new clients to understand the offer, trust the training, and take the next step.
